Stamford Tyres Malaysia made a strong presence at the Malaysia AutoShow 2025 (May 9-15 at Hall DG booth 45-52), aiming to elevate its brand visibility and reaffirm its position as the official representative for leading brands: Falken Tyres, Sumo Firenza tyres, Rays Wheels, and SSW Wheels.

Celebrating 50 Years of Partnership with Sumitomo Rubber Asia Tyre’s Esteemed Guests! Honored by the Presence of Sumitomo Rubber Asia’s Leaders at our Falken Booth at AutoShow 2025 Event! Frankie Kong, Head of Sales Training and Development (STM), Ku Seng Yeow, Head of Sales Channel Development (STM), Takehiko Asai, Managing Director (SRAT),  Ivan Reijan, General Manager (STM), Lee Kok Chiang, Asistant Manager (SRAT),Sakie Takagi, Sales & Marketing Manager (SRAT).

The Stamford Tyres booth showcased an extensive product line, including a custom Suzuki Jimny fitted with SSW S404LP wheels and the latest Falken Wildpeak A/T4W all-terrain tyres. Key product highlights included:

• Falken Wildpeak: A preview of the new Wildpeak A/T4W (targeting extended mileage and enhanced durability, with a Q3 soft launch) and the newly introduced Wildpeak R/T01, specifically developed for lifted trucks and high-powered diesel pickups.
• Electric Mobility: The unveiling of the EV-Suitable mark under the Falken brand, designed to easily identify tyres that meet the unique demands of Electric Vehicles (EVs), such as low rolling resistance and enhanced wear resistance.
• Sumo Firenza: Showcasing the successful reintroduction of the premium Singaporean brand’s Nuovo Series (Nuovo-S, Nuovo ST-07, and Nuovo-Cargo), which offers superior performance and durability at a competitive price.

Wheels: Featuring the rugged SSW S404LP wheels for the Suzuki Jimny, the advanced SSW Flotec wheels utilizing flow-forming technology for a superior strength-to-weight ratio, and the latest addition to the legendary forged line-up: the Rays Volk Racing TE37 Saga S-plus Black Shadow.

The company also hosted the popular ‘Fastest Tyre Changing Competition’ to engage visitors and add excitement to the show. During the event, at the Falken booth organised Most Liked Challenge Contest! WE also had first collaboration with M4TREC and off-road driving trainer Derek Low—and what a successful 4×4 track experience it was! At the 4×4 track, 2x GWM Tank 300 test drive at Malaysia AutoShow 2025 featured with Wildepak Tyres: AT3W: 265/60R18 & AT4W: LT265/65R18. You got to feel the power of the legendary Falken Wildpeak AT3W and meet the next-gen performance of the all-new AT4W—both in their element on the rugged 4×4 track. Sumo Firenza Malaysia booth has lucky spin by spinning the wheel at our booth! he most liked photo stands a chance to win a set of Sumo Firenza Tyres 1 set of 16-inch.